Successful Buddhist culture content spread strategies

ABSTRACT

Today, cultural content is especially coming into the spotlight with the growth of the cultural industry, and the core basis of the cultural content is religious ideology, but the proportion of religious traditions and archetypes of religious culture in the domestic cultural content industry is insufficient. Therefore, this study aimed to present the implications of useful marketing for successful expansion, especially focusing on Buddhist cultural content, which has far more registered cultural properties than those of other religions. By the way, it has been confirmed that Buddhist cultural content has been successfully delivering the words of the Buddha to people by incorporating modern and interesting elements into Buddhist philosophy with an emphasis on educational content, but that more firm marketing implications have been required to preferentially secure the public’s time and economic consumption by gaining competitiveness compared to other content in the 21st century, the era of image war. So, this researcher has suggested the following strategies after analyzing successful marketing cases. First, it should be premised to conduct an analysis on the propensity of consumers who consume Buddhist cultural content. Second, intensive efforts should be made to build user-centered Buddhist cultural content. Third, It is necessary to use appropriate marketing tools. As such, a marketing strategy that satisfies realistic thirst and needs while sincerely respecting the propensity and diversity of Buddhist users and others is believed to become an excellent example of practicing the importance of interdependent arising and coexistence, the core doctrine of Buddhism.